Where the Coquette Style style comes from
"Coquette" is a French word for a flirt, and in fashion it points back to the frills and ribbons of 18th-century French dress, Victorian lace and the dreamy, pastel style of mid-century film. The look is all about delicate details rather than bold statements.
The modern coquette aesthetic took off on social media in the early 2020s, where bows on everything (hair, shoes, bags, even phone cases) became its signature. It overlaps with balletcore and soft girl style, but its heart is the ribbon: if an outfit has a satin bow, lace trim and a pearl, it is coquette.
Coquette style outfit ideas: what to wear
- A baby pink or white dress with lace trim, ruffles or puff sleeves.
- Satin or velvet bows: in the hair, on a headband or tied on a bag strap.
- Pearl jewellery: drop earrings, a pearl choker or a short strand.
- A small structured bag, ideally with a bow or quilted detail.
- Soft, romantic hair: loose curls, a half-up style or a low bun tied with ribbon.
- Mary Jane shoes or ballet flats in white or pink.
Where to wear it
- Garden parties, afternoon tea and birthday brunches.
- Valentine's Day dates and spring picnics.
- School events and photos where you want a soft, polished look.
- Anywhere you want a sweet, romantic outfit that still feels put together.
Styling tips
- Stay in a soft palette: pink, white and cream, with pearl and silver as your metals.
- Use bows as the theme, not a single detail: one in the hair and one on the bag or shoes ties it together.
- Pick one statement piece, such as a lace dress or a big hair bow, and keep the rest delicate.
- Pearls instead of chunky jewellery keep the look gentle.
How to play Coquette Style and get 3 stars
Her wardrobe has 48 pieces in 6 tabs: earrings (8), necklaces (8), hair accessories (8), bags (8), hairstyles (8) and dresses (8).
- Read her request in the speech bubble: it tells you the occasion. Here: “Bows, pearls and pastel pink... I'm feeling very coquette today!”
- Open every tab and put something on from each one. The style meter gives 1 star at 35%, 2 stars at 70% and 3 stars when every tab is filled.
- Pick pieces in white and pink. The wardrobe marks the best matches with a heart, and they give her bonus hearts.
- Keep to one or two main colours, so the look goes together. White, black, grey, brown and gold accessories go with everything.
- Tap Done for her fashion show and your score. Your final look is saved as a photo in My Lookbook, where you can open it again to edit it.
Frequently asked questions
What is the coquette aesthetic?
Coquette is a soft, feminine style built on pale pink and white, lace, ruffles, satin bows and pearls, inspired by romantic vintage fashion. Bows are its most recognisable detail.
How do I make an outfit look coquette?
Start with a pink or white dress with lace or ruffles, add a satin bow in your hair, then finish with pearls and a dainty bag. Keep colours soft and details delicate.
Which colours score best in the Coquette Style game?
White and pink pieces score best for this look. Pick pieces in those colours (the wardrobe marks the best matches with a heart) and keep the rest neutral.